Top Tips for Attracting New Followers on Instagram

Instagram is a tremendous player in the social media world, and it can be a fantastic place to showcase your business. You may also find it to be oversaturated and difficult to gain traction, but there are several key ways to boost your follower count and increase exposure for your business. These tips include utilizing Instagram stories, an enticing bio, and sticking to a specific aesthetic.

Use Stories

You might think that Instagram stories are mostly for your dedicated followers, but these video snippets can also help you find a broader audience. Stories also make it to the discover page, so users can see your content even without following you. You can also use Instagram stories to showcase your products or services and save them for later as Instagram highlights. After your bio, this is the first thing new followers will see. This is a great way to add a layer of authenticity to your social media presence. You can get creative with your presentation by utilizing different tools, including stickers, filters, gifs, hashtags, and locations.

Fix Your Instagram Bio

Your Instagram bio is critical to success because it gives your potential customers a first impression of your business. It’s important to keep this area updated and easy to read unless you want that impression to be a bad one. Your username will appear first, so make sure that it's representative of your business. Come up with catchy and concise copy focusing on your ideal audience. You don’t want to attract everyone. You want to invite your ideal customer, and they will identify with a quick and genuine personal touch. Adding a link that will provide value to your followers can be a great way to introduce them to your brand. This is also the place to include your brand hashtag. While you’re at it, make sure your followers can easily contact you.

Make Beautiful and Worthwhile Content

You may think that coming up with effective Instagram content is difficult enough, but going the extra mile and crafting a unique Instagram aesthetic can really pay off. Many Instagram users are drawn to a pleasing aesthetic, whether it’s a unique color scheme, themed photos, or patterns in your posts. This visually stimulating content can attract new followers and appeal to the ones you are ready have.

By following the steps above, and using our social analysis service to identify your business’s strengths and weaknesses, you can find excited new followers and more effectively grow your reach.